How a taboo, but all too common, problem inspired a booming business

5 minute read

In 2012, Amanda Pilgaard was at the end of her rope: Her six-year-old’s frequent bedwetting was taking a toll on her whole family. Most nights Pilgaard or her husband were awoken from their deep sleep to change their son’s bed sheets. And every morning they’d wake up to a big pile of laundry. So, when a parent in her neighbourhood in Vancouver suggested that her son sleep on the absorbent hot yoga mat that he had invented – and which his wife used for their kids’ nighttime bedwetting – she was ready and willing to give it a try.

“I had gone through a ton of other products by that time,” Pilgaard said. “What impressed me the most about this mat was that it was in the exact same place when I got up in the morning as it had been the night before. That’s when I thought, ‘We’ve got to do something with this – I can’t be the only one with this problem.’”

Pilgaard reached out to Liz Brezer, the wife of the hot yoga mat inventor who was also the mother of one of her son’s classmates. Although they hardly knew each other at the time, they hit it off right away and started making plans to develop a bedwetting and incontinence mat similar to the yoga mat. At the time, both women had busy careers – Brezer was a real estate agent in the hot Vancouver market and Pilgaard was an executive in the wireless industry. The more effort they put into developing their product, and researching the market for it, the more they were convinced that they should jump in with both feet.

“The product itself gave me the confidence to pursue this venture,” said Pilgaard. “It solved my problem instantly and it worked really well.”

A mat for everyone

And so out of the founders’ mutual struggle the brand PeapodMats was born. The finished product they created is very impressive and versatile. The mats are soft, absorbent, waterproof and washable and stay exactly where you put them without straps or Velcro. They come in three different sizes, a variety of colours, and can be used on beds, couches, car seats, strollers, wheelchairs and more.

Hitting their stride

Fast forward three years, when Pilgaard and Brezer pitched their products to five seasoned entrepreneurs on Dragons’ Den. They were “early”, having only sold 800 mats through online channels, but were confident that they had a winning product on their hands. Beer industry leader Manjit Minhas thought so, too, and struck a deal with Brezer and Pilgaard. That’s when their business really took off.

“Dragons’ Den was a fantastic launch pad for a product that people don’t openly talk about,” said Brezer, noting that parents are sometimes too embarrassed to talk about their children’s bedwetting and most adults don’t want to discuss incontinence, either. “Because we’re on the West coast, the show aired east of us before it aired here. Our phones were already going off, and orders were coming in, before we had even seen the show.”

Managing demand

Thanks to their hard work, and the incredible boost from Dragons’ Den, the company is on track to hit $1 million in revenue for 2018. That’s an increase of more than 60 per cent since last year.

Today, PeapodMats are sold through different channels. Approximately half of the mats are sold through Canadian retailers such as Bed, Bath and Beyond, and smaller boutiques and pharmacies. The other half are sold online via the PeapodMats website,, and its European affiliates. Brezer and Pilgaard’s shipper of choice? Canada Post.

Perfect partners

“We started off using a different carrier, but we were finding it was more expensive than Canada Post, and really expensive in remote areas or for people with PO boxes,” said Pilgaard, adding that PeapodMats wouldn’t be able to ship truly ‘coast to coast’ without Canada Post. “And we’re Canadian, and the majority of our business is in the Canadian market, so we like to use Canada Post because it’s recognized and trusted.”

Canada Post makes their shipping straightforward and dependable. Pilgaard likes being able to track her shipments with Canada Post and the fact that she can be “100 per cent confident” that packages sent with Canada Post will arrive at their destination on time.

Convenient shipping and payments with Canada Post and PayPal

For payment processing, PeapodMats has partnered with PayPal. Their customers can pay through their PayPal account or have PayPal process their credit card payment. The online payment system appealed to Pilgaard and Brezer because it’s a trusted name in the online marketplace, where savvy shoppers are on the lookout for possible scams.

“A customer places an order, we go into our PayPal dashboard, and with a couple of clicks we get that label printed and the order out the door,” Pilgaard said.

PeapodMats is also member of the Canada Post Solutions for Small Business™ program which integrates seamlessly with PayPal.  “We don’t ever have to leave the PayPal site and our Solutions for Small Business rates automatically apply. It’s just one more way to simplify the process.”

The program gives them access to great money-saving opportunities that help them save on shipping and direct mail campaigns, gives them access to Canada Post Snap Ship™ –an affordable small business shipping tool– for their parcels, helps them accept online payments easily via the PayPal integration, and allows them to arrange scheduled and on-demand pickups from their business – plus enjoy a simplified returns process.

Simplicity might be the key to their success

As entrepreneurs who wear many hats, simplicity is key. Pilgaard and Brezer have grown their business to the point where they now outsource their warehousing (they used to store their products in Brezer’s garage), accounting, web design and marketing. But they’re still PeapodMats’ only employees, do all the order fulfillment themselves and are happy to roll up their sleeves and get their hands dirty when needed.

Their best tips for fellow entrepreneurs

“Don’t be afraid to work at everything and learn all aspects of your business,” said Pilgaard. “Trust yourself and jump right in.”

Brezer’s advice to would-be entrepreneurs is similar.

“If you believe in something, then go for it,” she said. “You’ll get lots of no’s, but there’s always a way around a no.”

Are you ready to take your small business to the next level? Canada Post Solutions for Small Business program can help! Registration is free, so why not start saving on shipping today.

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