The ecommerce shopper journey is going in a new direction – find out where it’s leading your business.
The way consumers discover new brands and how they make purchasing decisions, both in store and online, is shifting. Explore this report to discover what shoppers expect and how they behave when it comes to the entire end-to-end ecommerce customer experience. You’ll also learn what retailers can do to meet consumers’ new expectations which are evolving due to ecommerce acceleration.
In this new report, we’ll cover:
- What the consumer path to purchase is, and how it’s changing
- Where businesses can add value across the shopper journey
- How to improve the shopper experience at every touchpoint
This report includes data from over 5,000 shoppers across Canada and features insights and tactics to help businesses prioritize their strategies to outpace and outperform in the Canadian ecommerce market.