Report – Navigating the Canadian shopper journey

< 1 minute read

Our lives have been rerouted in many ways over the last year. Canadian shoppers have experienced considerable changes, leading to significant behavioural changes. They discovered new brands, created new habits, set new expectations and totally redefined how they make purchasing decisions – both in store and online.

The ecommerce shopper journey is going in a new direction – and you need to understand where it’s leading your business. This will help you attract and retain more online shoppers this year and beyond.

Canada Post surveyed more than 5,000 Canadian shoppers who made online purchases in the last year. Our goal was to better understand how their paths to purchase have been impacted by Canadian ecommerce acceleration.

Find out what we discovered about Canadian shoppers’ reimagined journey.

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