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| Omnichannel Direct Mail | Commerce (cross-channel shopping experience – online/offline) | Personalization (tailored, targeted and relevant cross-channel engagement) | Ecosystem (rich cross-channel platforms integrated with consumer needs & lifestyle) |
| Discover/consider | Elevate product and offers (better attention, perceptions of quality), enhance product exploration and evaluation. | Increase messaging relevance and timing with postal code data and programmatic targeting. | Provide dynamic offers based on integrated first-party and postal code data. |
| Purchase/enjoy | Create integrated shopping shortcuts –connecting marketing to purchase. | Have omnichannel lcontent support purchase and post-purchase enjoyment | Enhance customer experience throughout the entire customer journey to support post-purchase enjoyment and engagement. |
| Engage/advocate | Support loyalty programs with deeper engagement, incentives and social sharing. | Support post-purchase engagement with relevant content based on preference and behavioural data outside of the transaction. |