The power of direct mail – Your essential how-to guide

< 1 minute read

Canadians have never been more connected to their homes – and there has never been a more personal and impactful way for your business to connect with customers than with direct mail from Canada Post.

Direct mail can be an effective to tool to amp up your marketing mix but, like all other marketing channels, you need to know how best to use it.

Get The Essential Guide to Direct Mail to explore insights and tips on the direct mail process.

Download the guide

Get more from your marketing with The Essential Guide to Direct Mail

To help you connect with existing customers and top prospects, this guide covers the direct mail process from start to finish – with valuable attraction, acquisition and retention tips throughout:

  • Learn how new and emerging data-driven insights help you reach the right audiences
  • Discover how to align direct mail with your brand and business objectives
  • Unlock the latest tools and technologies to meet your marketing challenges
  • Optimize your creative and message
  • Understand how to integrate and sequence physical and digital media
  • Find out how to amplify your campaign results
  • Read about the sustainability of direct mail

The home is now the central hub of our lives. Direct mail gives marketers the unique opportunity to connect meaningfully with Canadians where they live – where they make their important decisions. Get your message into the hands that matter most to your brand.

Canada Post has the data, insights and expertise to help you make it happen.

Read more from our 'direct mail essentials' blog series

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Direct mail can be a key part of converting your audience. Let’s talk about making your next campaign a success.

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