direct mail marketing

Generation Ex: Consumers happy to break up with personalization that doesn’t meet their needs

By Michelle Lee

Your questions answered: 9 more things you wanted to know about visualization

By Anthy Mitoulas, Steven White

The addressability landscape

By Sonia Carreno

Targeting for impact

Joy meets world – reuniting our digital and physical selves requires an integrated mindset

By Amanda O’Donovan

Data is what drives successful marketing campaigns

Experts help you sort out the big ideas around data integration

Shifting the focus on recovery

How to do direct mail: Your small business guide to launching a direct mail campaign

Case study: Absolut Vodka – shaken, not deterred

Media rethink

Direct mail brings media home

Cracking the code: How marketers are using QR codes to connect

Why CX matters in B2B marketing

Case Study: Golf Town – Driving customer experience

Aiming for E+

A cookieless world isn't game over

By Sophie DeLadurantaye

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